Hanji

Challenge:

The challenge for HANJI Taiwanese Hot Pot was to solve the age old problem of restaurant database collection, measuring the value of the restaurant’s paid and owned channels, as well as building a membership platform.

Without direct website bookings and a third party reservation system set up at the time. We had to start small and find creative ways to work around. In order to ensure our campaign a success, we had to make sure we could trace and track everything we ran.