Facebook & Instagram Ads
Acquire High Quality Leads and Measure. Business Results with Thailand’s Most Used Social Media Channel
Looking for a digital marketing and performance agency who specializes in strategic media planning, ads optimization, data analysis and reporting? Consult us with and receive a free, full funnel paid media plan for your business.
What are Facebook & Instagram Ads?
Facebook and Instagram ads are one of the most commonly used advertising solutions in the world. If you are on Facebook or Instagram, you have most likely seen an ad from an advertiser. Ads on Facebook and Instagram can come in many shapes and sizes (they call these ad-placements), and can be run by brands, businesses, or even individuals. The biggest benefit of running Facebook and Instagram ads is its capability to reach new and old audiences through push marketing. With one of the biggest online audiences, businesses can create advertisements that can get their products / services infront of their intended target audience. The key to an effective Facebook and Instagram Ad campaign is to ensure we are reaching the right audiences. At The Chosen One, we set up, test, monitor, and optimize our ad campaigns to ensure every baht and dollar spent is effective.
Why Facebook & Instagram Ads?
Facebook and Instagram (now known as Meta) is one of the first channels to provide a full funnel advertising solution to businesses. With one of the biggest user bases in the world, Facebook and Instagram ads can help deliver your advertising in front of specific target groups. Facebook and Instagram ads give you the option to tailor different campaign objectives that fits your customer purchase journey. Essentially, advertisers can use these campaign objectives to control the specific actions users to take on their ads. Outside of an extensive list of campaign objectives, Facebook and Instagram allows businesses to create target audiences based on demographics, interests, as well as activities on the platform. This is key in ensuring that target groups can be segmented and deliver results that are optimal and most cost effective.
What Does Success Look Like On Facebook & Instagram Ads?
Attribution and measuring results is one of the biggest benefits for running a performance marketing campaign. At The Chosen One, we focus our efforts on understanding the business goals first, and then crafting an online customer journey that ensures the desired actions/results are tracked and traceable second. A successful Facebook & Instagram ad campaign is ones that you can clearly identify the return on investment, or return on ads spent from the platform. The ways in attributing success can come in different ways for different businesses. For one business in a particular industry, success comes in the form of website purchases and add to carts, for another, it can be measured via an increase in footfall for their offline store. A collaborative effort is almost always needed to measure this, the end goal to ensure the customer journey is tracked, and that your marketing spend is bringing clear value and returns.
Speak with a Facebook & Instagram Ads Specialist Work With The Chosen One.
We’ve scaled different businesses in different industries with Facebook and Instagram ads by taking on a full funnel ads strategy. Not only focusing on what we can see within our performance dashboard in Ads Manager, but by working closely with our clients in measuring the results we bring with our Facebook and Instagram ad campaigns. By working closely with our clients, we’re able to learn and optimize from real business insights and data. With our experience in different industries, we’re able to understand different bottlenecks and apply best practices from one industry to another.
