Social Media Strategy & Creative Strategy
Create social media content that grows your brand and business.
Let our creative strategists and social media team bring the latest content trends to you, we craft our social media strategy for businesses to tell a compelling story, but with clear business and marketing objectives in mind. Our creative testing approach helps businesses learn and scale faster.
What is Social Content?
Think of social media content as a library of stories and messages for your business that you want to share to customers. Customers who land on your social media page organically or through paid efforts should be able to quickly understand what you are all about in seconds. Social media content comes in many forms, particularly for businesses. As much as it’s about promoting what your unique selling points are, social media is still social. Creating great social content is all about learning from the industry, from what is currently trending, from individuals, thought leaders, creators and learning how to be native on the particular social media platform you are on. By understanding that social media is social, brands and businesses can better engage with target audiences they want to reach.
Does Social Media Content Still Work?
The content landscape has changed over the years, with changes in algorithms, changes in user behaviours and platform interactions. Brands and businesses need to pivot their social media strategy to still be able to compete. To answer this question we need to first understand your business situation, are you a new business first starting out? Are you a new business unit under an already established brand? Are you a business or service that has a longer customer journey where nurturing is important? These are some questions we first ask at The Chosen One to better set ourselves up for success with our social media strategy. Social media content only works when we put business goals first, setting up ways to measure organic and paid content efforts second.
What Does Success Look Like With Social Content?
At The Chosen One, we measure success for social content with different metrics. Filtering by the main business goals first, we’re able to come up with social goals that are realistic, and beneficial for the business. Here are some metrics we commonly talk about and get asked by our clients in multiple industries.
Engagement Rates – The amount of engagements and interactions received based on the audience size. This shows how the algorithm is treating your contents, at the end of the day, the algorithm is what serves your contents to users.
Saves and Shares – Saves and shares are what we call “heavier” metrics. These are metrics that show high intent from the users seeing the social content. Picking up on these signals can be key for implementing further as part of our social strategy. At the end of the day we want to optimize our contents and ensure we thumbstop users.
Organic Page Growth – Page growth is always a heavily debated topic, “If our contents are good, then we should see an increase in page growth?” In our experience, it’s not as simple as that. Keeping in mind a constant change in algorithms, in how high quality leads may not necessarily always hit “follow or like”. Page growth is amazing for social proof, but it’s one of many metrics that needs to be factored in together. We suggest analyzing different metrics and setting up clear testings to ensure a clear strategy and content direction.
Consult Our Creative and Content Strategist
Work With The Chosen One.
Our social media management services include everything from crafting compelling social media campaigns, creative testing and brand key message optimization, to scheduling and posting daily content, to providing in-depth analytics and reporting. We stay up-to-date with the latest trends and best practices in social media marketing to ensure that our clients are always at the forefront of their industry.
